Within the ever-evolving field of digital marketing, few professionals have carved out a niche quite like Randy Rohde. As the founder of The News Guy and 38 Digital Market, Rohde has established himself as a widely respected PR expert who assists companies establish credibility, achieve top search visibility, and get featured on 900+ media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's career path took several unexpected turns. Holding degrees from institutions including Michigan Ross, he started out in retail operations — managing national retail locations, supervising multi-unit teams, and eventually overseeing operations at two national retail companies.
However, Rohde always had the drive to build something of his own. With a team of partners, he launched a national service provider, sold it, started another, then relocated to Cleveland, Ohio, where he built operations spanning five states — and sold that business as well. It was during this time that he became captivated by digital marketing.
Press Randy Rohde Releases With a Purpose
Today, Rohde operates 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Via his signature brand "The News Guy," he provides a full range of services engineered to generate measurable outcomes for businesses.
At the heart of his business is press release distribution, publishing content across major media outlets such as AP News, Yahoo Finance, Benzinga, and Business Insider. Beyond press releases, Rohde offers expert guest posts on prestigious platforms, SEO and local SEO optimization, white-hat link building campaigns, and PPC advertising.
The AI Search Visibility Edge
One area where Rohde is particularly innovative is his pioneering approach to AI search visibility. He views press releases as a form of influence over AI systems — enabling businesses to influence what AI platforms such as Google AI Overviews, ChatGPT, and Perplexity say about a given brand. This forward-looking methodology gives businesses a competitive edge in an increasingly AI-driven digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's impact stretches well beyond just his marketing services. He produces a pair of podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series spotlighting small business stories and insights.
As a conference presenter, Rohde has shared his expertise at industry conferences across the globe, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's appeared as a guest on several well-known shows such as The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
Adding yet another dimension, Rohde carries IMDB credits as a producer, actor, and director — demonstrating his ability to tell compelling stories both on screen and off.
The Bottom Line
As he's fond of saying: "Visibility without credibility is a missed opportunity." For brands that want to establish trust, rise in the search results, and future-proof their marketing, Randy Rohde and The News Guy provide a strategic advantage.